Quesería La Antigua · Cheese tourism · website
#YOSOYMUYDEPUEBLO
Context
Quesería La Antigua in Fuentesaúco sells cheese tourism as well as cheese. They needed a site that said what it means to be from a village — Zamora and Salamanca — and led to a booking, not another patch on the corporate WordPress.
- Objective
- Let a visitor understand the territory, choose an experience and book without getting lost in loose sheets or the main website.
- Problem
- Cheese tourism was sold as loose pages. Anyone who did not know Fuentesaúco could not see the territory — Zamora, Salamanca, map, food, landscape — as one journey, and could not book from the same story.
- Solution
- A full destination website: an editorial hero, an experiences calendar, a filterable map of real places, food, nature and culture, with booking on the same path.
- Outcome
- The village, the cheese and the booking live in one home. We do not publish figures: the visible result is a destination, not a single-visit landing page.
- Technology
- WordPress · PHP · JavaScript · HTML/CSS
Process
- 01
Order the story as one path: cheese tourism, map, food, nature and culture.
- 02
Design an editorial home — type, rhythm and map — not a coupon landing page.
- 03
Build the experiences calendar and the real destination map, filterable by type and area.
- 04
Publish at queserialaantigua.com/beta_yo_soydepueblo/ and connect each block to booking.
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