01
Architecture · UX · frontend · technical SEO
Web development
Corporate websites and digital platforms that are fast, scalable and built to convert.
See web development →
LevelUpDesign — Digital product & development studio
Web development, ecommerce and custom software for companies that want to go further.
We design and build websites, online stores, custom applications and brands that can actually be applied.
Alicante, Spain · Technology partner
Based in
Alicante, ES
01 — Capabilities
We build the technology behind growth.
Five lines of work. One rule: the product — and the brand — have to carry the business, not the other way around.
02
Catalogue · checkout · ERP · performance
Ecommerce
Online stores and ecommerce architecture built to sell, integrate and grow.
See ecommerce →
03
Panels · APIs · permissions · operations
Custom software
Applications, internal tools and platforms adapted to how each company actually works.
See custom software →
04
APIs · flows · extraction · routing
Automation & AI
Integrations, automations and intelligent systems that remove manual work and improve operations.
See automation & ai →
05
Logo · brand · identity · applications
Graphic design
Branding, logo and brand identity for companies that need a visual system they can actually use.
See graphic design →
02 — Work
Business problems. Not screenshot galleries.
01Cheese tourism · website
Quesería La Antigua
#YOSOYMUYDEPUEBLO
Real case
Cheese tourism was sold as loose pages. Anyone who did not know Fuentesaúco could not see the territory — Zamora, Salamanca, map, food, landscape — as one journey, and could not book from the same story.
The village, the cheese and the booking live in one home. We do not publish figures: the visible result is a destination, not a single-visit landing page.
02B2B software · configurator
Dubacris
Shower screen configurator
Real case
Ordering a made-to-measure shower screen is not picking a colour. Family, type, model, plan, width, height, glass, finish and handle. In a catalogue or on the phone, combinations were lost and the price never came from the same screen.
The professional configures and quotes the screen in the tool itself. We do not publish order figures: the visible result is a product flow, not a catalogue page.
03Web application · visit
Quesería La Antigua
The garden of La Antigua
Real case
The cheese dairy garden in Fuentesaúco had plants with a story — thistle for rennet, rosemary for ageing, olive trees more than a thousand years old — and visitors left without a card. A physical sign was not enough.
The physical visit and the website are the same experience. We do not publish traffic figures: the visible result is a garden you can look up, linked to the dairy, cheese tourism and the shop.
04Cheese tourism · booking
Quesería La Antigua
Private visits and mini groups
Real case
Private visits were explained in a long text and booked in pieces. Visitors could not see experience, date, guests and extras at a glance. The main dairy website was not touched: the work was this section.
Private and mini-group bookings close on the page itself. We do not claim a redesign of queserialaantigua.com: the rest of the site is still the existing one.
05Web design · template
Plantilla
Restaurant L'ecrey
Design template
A fine-dining restaurant needs a digital seat that feels like the room and the booking, not a generic WordPress theme or a delivery landing page.
A premium starting point for hospitality. It is not a published client: it is a design template ready for a real project.
06Web design · jewellery
Plantilla
Luxora
Design template
A jewellery brand cannot look like a generic store. The catalogue has to breathe, the piece has to be the centre and the purchase cannot shout discount.
A store model for high-value pieces. It is a design template, not a jewellery house published as a client.
03 — Ecommerce
Ecommerce built to sell. And to keep selling.
We do not build pretty stores that break at the second warehouse. We build commercial infrastructure: catalogue, checkout, integrations and room to scale.
01
PrestaShop, WooCommerce, Shopify or custom
02
Catalogue performance and UX
03
Checkout, payments and logistics
04
ERP integration and operations
05
Automation and analytics
06
Technical product SEO
04 — Software
When a standard tool does not fit, we build yours.
If your company still runs on spreadsheets, we can probably do better. Software that speaks the language of your operation.
- Internal CRMs
- Operations panels
- Client portals
- Dashboards
- Booking systems
- Backoffices
- APIs
- Integrations
- B2B platforms
- Internal tools
05 — Architecture
A stack that serves the project. Not the other way around.
We do not add technology because it is fashionable. We use it when it improves the business.
01
Frontend
React · TypeScript · JavaScript
02
Backend
PHP · Laravel · Node.js
03
Ecommerce
PrestaShop · WooCommerce · Shopify
04
CMS
WordPress
05
Data
MySQL · APIs
06
Infrastructure
Environments · Performance · Security
07
AI & Automation
Integrations · Flows · Extraction
06 — Method
A process we can explain.
01
Understand
Business, goals, users and constraints. Without this step, the rest is decoration.
02
Design
Architecture, UX and visual direction. How it is used, found and maintained.
03
Build
Development, integrations and content. We iterate on something you can test.
04
Measure
Performance, analytics and conversion. What is not measured is argued by hearsay.
05
Evolve
Maintenance and improvements. The relationship does not end at launch.
07 — Standard
Every project starts with product quality. Not with SEO promises.
Indexing, speed, keyboard use, real phones, permissions and room to grow. We do not sell rankings as magic. We build sites people and Google can use.
- Technical SEO
- Performance
- Accessibility
- Responsive
- Security
- Analytics
- Scalability
08 — Questions
Questions companies usually ask.
What does it cost to develop a company website?
It depends on scope: pages, integrations, content and languages. We do not publish a fixed price because a corporate site and a platform are not built the same way. On the form you can give an indicative budget and we will say if it fits before we start.
How long does a web project take?
A well-defined corporate site is usually measured in weeks. A store with integrations or custom software, in months. We lock the calendar when the scope is written, not before.
Do you work with companies outside Alicante?
Yes. The studio is in Alicante and we work with companies across Spain. Distance is not a problem if there is a clear counterpart and a working process.
Which platform do you recommend for an online store?
The one that can carry the catalogue, the integrations and the growth. PrestaShop fits when the business needs control and customisation. WooCommerce, when WordPress is already the centre. Shopify, when the start is more contained. We decide with the operation on the table.
PrestaShop, WooCommerce or Shopify?
There is no universal answer. PrestaShop is one of the pieces we work with the most technical depth. WooCommerce and Shopify come in when the project asks for them. The platform is an architecture decision, not a trend.
Can you improve an existing online store?
Yes. Performance, checkout, catalogue, technical SEO, integrations and template debt. Sometimes it is better to evolve. Sometimes it is better to rebuild. That is seen in a review, not in a slogan.
Do you build fully custom software?
Yes. Panels, portals, bookings, backoffices, APIs and internal tools. If a standard tool does not fit how your company works, we build it.
Can you integrate our website with an ERP or CRM?
Yes. Orders, stock, customers, invoicing and shipping states. The work is in the data contract and the edge cases, not in “connecting the API”.
Do you offer maintenance after launch?
Yes. Publishing is not the end. Security, updates, measurement and improvements. We agree it as a relationship, not as an extra improvised on go-live day.
Can you work with an in-house technical team?
Yes. We plug into the team that already exists: repositories, environments, quality criteria and clear responsibilities. We do not need to replace anyone to be useful.
Do you do graphic design, branding and logos?
Yes. Logo, brand identity, corporate branding and the applications the company will actually use. Not a loose logo in a PNG. The detail is on /diseno-grafico/.
Next step
Your next project can start here.
Tell us what you want to build, improve or automate. We will help turn it into a digital product that can grow.