01
More than the symbol
People do not remember only the pictogram. They remember a colour, a letter, a way of writing a headline. Identity is that set, not an isolated mark.
Brand identity
Brand identity. The system the company is recognised by.
Logo, colour, type and tone, with rules so nobody improvises. Built for screen and for paper. An 80-page book nobody opens is not identity.
How we work
02
Rules that can be followed
What you may do with the logo, what you may not, which type is for a headline and which is for body text. Clear enough that an intern or a printer does not invent.
03
One brand on every surface
Website, signature, vehicle, label, deck. If each surface looks like another company, the identity is not closed. #YOSOYMUYDEPUEBLO is the kind of visual story that has to hold for a whole journey.
04
A manual sized to the scope
We do not force a global-agency brand book. We deliver the document the team will actually open. Short if the project is short. Complete if the brand will live in many places.
What the work includes
- Graphic mark and logo family
- Palette and typefaces
- A basic verbal tone
- Layout rules and forbidden uses
- Examples on real surfaces
- A step into stationery or the website when it is time
Continue
Questions
Before you write to us.
What is in a brand identity?
Logo, colour, type, tone and usage rules. Sometimes iconography or a layout system. What the company will apply, not an 80-page book nobody opens.
Does it work for the web and offline?
That is the point. An identity that only lives on a business-card mockup is useless. We design it for screen, paper and whatever the business already uses.
Can you apply the identity to an existing website?
Yes, if the site can be touched. Sometimes it is better to redesign the digital home at the same time. We see that in the scope.
Next step
Your next project can start here.
Tell us what you want to build, improve or automate. We will help turn it into a digital product that can grow.